Pierre Fabre Dermo-Cosmétique sells products through pharmacies because they want customers to receive professional advice. That also created a challenge: they needed pharmaconomists to build deeper knowledge of skin, customer needs, and the products, so they could provide better guidance and service.

Previously, training was often delivered as large evening events outside working hours. Participation and retention were not where they needed to be, and the format did not create consistent impact in everyday pharmacy work. Pierre Fabre needed a learning setup that would actually engage participants, help them apply knowledge in real conversations, and scale without relying on one-off events.

Kamilla Greisen Bacher and the Danish Commercial Manager created a year-long training course covering skin knowledge, consumer needs, and product understanding. Participants receive a title and diploma at the end, which helped turn training into a structured journey rather than a single event.

Learningbank helped structure and manage the full process and built the digital platform for Pierre Fabre Academy. A core element was a story-based module where the learner travels through Pierre Fabre’s history and DNA while solving interactive challenges. The journey uses tasks and rewards to keep attention and drive progress, while still staying tied to the practical goal: better advice and better service in the pharmacy.

The training received very strong feedback, including excitement about the digital modules and the experience of completing them. That matters because engagement was a key challenge with the previous event-based approach.

After participants passed the exams, Pierre Fabre analyzed sales results. Pierre Fabre’s sales into pharmacies increased twice as much in pharmacies with a program participant as in pharmacies without training. Over the same period, consumer sales increased three times more in pharmacies with a participant compared to the previous year.

Internally, the Nordic subsidiary strengthened its position as a frontrunner in digital learning. The program and its results were shared with international subsidiaries, leading to interest in copying and translating the digital modules.