Before Learningbank, PureGym relied on classic classroom training. As the organization grew, it became necessary to think in new and more digital ways, and to find a training setup that could reach employees across Denmark with the same information.

When the digital learning journey began, completion rates were only 3% because employees did not know the learning platform existed. PureGym needed to make digital training relevant and visible in everyday work, not just something that existed in the background.

PureGym made Learningbank a practical tool for daily L&D work. The platform was used in day-to-day projects and tasks, and training could be sent out centrally to ensure that employees across Denmark received the same information.

This was supplemented with tailored onboarding plans for each staff group, created centrally. That way, employees were prepared for their new role, while managers could focus on local onboarding. PureGym also created more than 250 modules and used Content Creator to build and update content without needing advanced IT skills.

Employees responded positively to digital training and wanted even more. By relaunching the platform and starting a series of initiatives, PureGym increased completion on digital onboarding to 80%, and to 70% for the remaining learning paths. Digital training became an integral part of the employees’ workday.

PureGym could also quickly change or update learning modules and reach employees fast. During the first corona lockdown, they sent out messages and learning modules that changed from day to day depending on restrictions, helping employees prepare for a new type of workday.