CHANGE Lingerie has used Learningbank’s platform for many years. The original need was to reach employees more efficiently across the organization and support consistent execution in stores.

Over time, the need evolved. Internal newsletters were not enough to support daily work across countries and brands, especially when new collections and products needed to be understood and sold consistently. CHANGE Lingerie also needed a scalable way to run digital onboarding and GDPR training, and to keep key knowledge up to date without adding pressure on store operations.

CHANGE Lingerie built a cadence for product learning that matches store reality. New products arrive every other week, so a sales coach presents products in short videos and adds sales techniques that help employees sell them. Each video is followed by a few test questions, and the video typically takes less than two minutes.

They also built structure and follow-through into the setup. Store Managers have access to their own store so they can track how employees move through learning paths. Sales Coaches typically cover five to seven stores and use the Track Learning function frequently. At headquarters, the team uses analytics to pull overviews across countries and brands and share them with Country Managers.

CHANGE Lingerie can measure a clear output from learning content. When product videos are released, they can see sales numbers increase on the specific products. This makes product learning a practical lever, not just an information channel.

They also improved execution beyond product knowledge. CHANGE Lingerie shared videos about visual merchandising and saw a clear improvement in how stores do it. Stores became more aligned and achieved a more consistent visual outlook across locations. Emil describes it as headquarters wishes being met to a higher degree. 

Uptake is strong across key programs. CHANGE Lingerie reports completion above 95 percent on onboarding and GDPR training, and an average around 95 percent on product videos. They also describe blended learning as part of the culture, where digital onboarding supports training on the floor.