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PWT Group gives Brothers employees instant access to the answers they need

With Knowbot, Brothers Sweden brings internal knowledge closer to daily work – helping employees find answers faster and feel more confident in their roles.

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Key takeaways

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Knowledge when employees need it

Employees in Brothers Sweden can find answers on demand instead of waiting for HR or a manager.

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A more flexible onboarding experience

Knowbot gives employees a more open way to search, explore and learn when questions appear.

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Less pressure on HR and managers

Internal knowledge becomes easier to access, reducing bottlenecks in everyday store operations.

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Potential across the Nordics

PWT Group sees strong potential in expanding Knowbot to more parts of the organization.

About PWT Group

PWT Group is a leading Nordic menswear brand house operating across B2B, B2C and D2C markets. With 7 menswear brands and more than 170 stores across Denmark, Norway, Sweden and Germany, PWT Group provides quality menswear through a strong portfolio of brands and retail concepts.

Brothers is PWT Group’s Swedish menswear chain, known for personal service, quality clothing and helping men feel confident and well-dressed.

 

The challenge

PWT Group started working with Learningbank in 2023 with onboarding as the main focus.

Before then, training was handled through a more traditional mix of 1:1 side-by-side learning, central training and practical instruction in sales techniques, store routines and systems.

The ambition was to create a more structured and consistent onboarding setup across brands, stores and teams - and to make basic competence development easier to scale.

In Brothers Sweden, the need was especially clear. When Brothers became part of PWT Group, internal documentation had to become easier for employees to access without adding more manual work for HR or more pressure on store managers.

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The solution

In Brothers Sweden, Knowbot became a way to make internal knowledge available on demand.
By gathering documentation in Knowbot, PWT Group made it easier for employees to search for answers themselves instead of waiting for HR, asking a manager or looking through different documents.

Knowbot also points to a more flexible way of supporting onboarding. Instead of relying only on fixed learning paths, employees can search, discover and learn when the need appears.

“Knowbot has made it easier for employees in Brothers Sweden to find the answers they need in their daily work. They use it actively, share links with each other in Teams, and get help right when questions come up. That creates a better experience for the employee, because they do not have to wait for HR to get simple questions answered.”

Nicolai Rytter Schmidt
HR Manager, PWT Group

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The results

For PWT Group, the value of Knowbot is not only about saving time. It is about making everyday work easier and helping employees feel more confident in their roles.

When answers are easier to find, employees can get support in the moment - close to the customer, the task and the question. At the same time, managers and HR become less dependent on answering the same practical questions again and again.

After the experience in Brothers Sweden, PWT Group sees potential in expanding Knowbot to Denmark and possibly Germany, where the same approach could help employees and store managers access important information faster.

“For us, the value of Knowbot is that it can remove a lot of everyday uncertainty. Employees get instant access to relevant information, and we see strong potential in rolling it out more broadly across the organization.”

Nicolai Rytter Schmidt
HR Manager, PWT Group

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