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Unified Learning That Fuels Company Growth

How SPORT 24 connects learning with people, stores, and business goals.

  • Minimal-icons-53 Industry: Retail
  • Minimal-icons-18Number of employees: +1000
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Key takeaways

STRATEGIC HR IMPACT

Supports growth, retention, and attraction

Learningbank helps SPORT 24 reach key HR goals by developing employees and strengthening engagement company-wide effectivly.

 

GREATER LEARNING CONSISTENCY

Unified training across stores, logistics, and HQ

With Learningbank SPORT24 connects all parts of the company, creating a shared learning experience and a stronger company culture.

REDUCED TRAINING TIME

Faster onboarding time of new employees

Managers now spend less time on training new hires in the stores. The basic knowledge is provided digitally to the employees through Learningbank.

IMPROVED EMPLOYEE PERFORMANCE

More confident and knowledgeable teams

Store employees feel better equipped to meet customers and provide great service after completing tailored learning journeys.

About Sport24

SPORT 24 is a Danish sports retail chain with stores and outlets across Denmark.  They also have international webshops in Norway, Sweden, Germany, and the Netherlands.

The company’s over 1,000 passionate employees inspire people of all ages to embrace an active lifestyle through quality sportswear, equipment, and great service.

Challenges before Learningbank

Before partnering with Learningbank, SPORT 24 faced challenges creating a consistent and scalable approach to learning across its organization.

Without a true digital learning platform, SPORT 24 struggled to create a common learning thread across its stores, logistics centers, and headquarters. Tracking progress and pushing out new content was slow and inconsistent.

They knew they needed a solution that could both support their growth ambitions and strengthen the employee experience, all while being simple and engaging to use.

Strategic & Cultural Wins

“Implementing Learningbank at SPORT24 has contributed to achieving our strategic goals. We are a growth company, and within HR one of the goals is to develop and train our employees.”

Christian Haas CHRO, SPORT24

Christian Haas Sport24

The Solution

With Learningbank, SPORT24 finally found a platform that connects every part of the organization, from head office to logistics and stores. The platform brings structure and unity to how learning is delivered and makes it easy to create and share new training instantly.

Employees now get varied and engaging learning journeys with text, video, and interactive modules that keep them motivated. They are also happy that the platform helps them respond fast to urgent training needs, from new product launches to operational updates in busy periods.

The Impact

Stronger employee confidence and knowledge

Employees across SPORT 24 now feel better equipped in their daily work, from product knowledge to customer interactions. The learning content delivered through Learningbank helps them feel more confident, informed, and aligned with company goals.

“Our employees in the stores now feel even better equipped in terms of products and when meeting customers."

Faster and more efficient onboarding

Managers experience clear time savings when introducing new employees. With Learningbank providing the foundation for essential training, much of the basic learning is already covered digitally, allowing teams to focus on hands-on practice and role-specific development.

Consistent learning across all locations


They have now created a unified and structured approach to learning across SPORT 24’s stores, logistics centers, and headquarters. This consistency ensures that every employee receives the same high-quality training, strengthening both collaboration and performance company-wide.

Retail guide: 10 tips to retain employees in a high turnover industry

Download the guide
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The Results

Implementing Learningbank has not only improved learning processes but has also directly supported SPORT 24’s strategic HR goals from employee development and retention to employer branding.

With Learningbank, SPORT 24 has built a unified, engaging, and scalable learning culture that not only empowers employees but strengthens the company’s overall growth and culture.

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