Unified learning that fuels company growth
SPORT 24 connected training across stores, logistics, and HQ, supporting 1,000+ employees.

Key takeaways
Unified learning
One platform connected stores, logistics and HQ, making learning consistent across the organization.
Fast rollout
Training has been faster to launch and share, supporting product updates and busy store periods.
Varied learning
Training combined text, video and interactive modules, helping employees stay engaged across roles.
Stronger service
Learning has helped teams feel better equipped on the floor, improving service quality in every store.
About SPORT24
SPORT 24 is a Danish sports retail chain with stores and outlets across Denmark. SPORT 24 also run international webshops in Norway, Sweden, Germany, and the Netherlands. With more than 1,000 employees, they help customers embrace an active lifestyle through quality sportswear, equipment, and in-store service.
The challenge
Before Learningbank, SPORT 24 struggled to create a consistent and scalable learning approach across the organization. Without a true digital learning platform, it was difficult to build one common learning thread across stores, logistics centers, and headquarters. Progress tracking and publishing new content were slow and inconsistent.
At the same time, they needed a solution that could support growth ambitions and strengthen the employee experience, while staying simple and engaging to use.
Christian Haas
CHRO, SPORT 24

The solution
With Learningbank, SPORT 24 gathered learning in one place and connected the entire organization, from head office to logistics and stores. The platform created structure in how learning is delivered and made it easy to create and share new training instantly.
Employees received varied learning journeys using text, video, and interactive modules. This helped keep people engaged and made it possible to respond fast to urgent training needs, from product launches to operational updates in busy periods.

The results
Employees across SPORT 24 now feel better equipped in their daily work, from product knowledge to customer interactions. The learning content supports confidence, alignment, and service quality on the floor.
Managers save time when onboarding new employees. With essential knowledge covered digitally, teams can focus more on hands-on practice and role-specific development. SPORT 24 has also created a unified and structured approach to learning across stores, logistics, and headquarters, strengthening collaboration and performance company-wide.
"Implementing Learningbank at SPORT 24 has contributed to achieving our strategic goals. We are a growth company, and within HR one of the goals is to develop and train our employees.”
Christian Haas
CHRO, SPORT 24
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