Good business practice means operating in a sensible, responsible and profitable way – and consequently saving money. And how do you get the 7-Eleven franchisees to send their employees on courses that cost both time and money?
This was one of the challenges facing Reitan Convenience, which handles the 7-Eleven brand in Denmark.
“The employee turnover is high, especially in the major cities, so we needed to find a solution that is available 24/7, while at the same time offer the employees interaction without full day courses”
- Tina Kjelgaard, HR Partner at Reitan Convenience Denmark A/S.
When the 7-Eleven employees learn more about hygiene and safety, it is very difficult to create training that is not based on digital learning. Generally, only one or two employees are on duty at a time, and it is therefore difficult to pull employees out of the work schedule for physical courses during working hours.
Digital learning was the solution to the challenge. But what kind of digital learning? That was an entirely different question.
“My many years of working in the retail industry have taken me through very different types of e-learning, and as a manager, my role has required me to support e-learning systems that were tedious, uninspiring and slow,” Tina says, and continues:
“So I promised myself that we would never offer that.”
It was not long before Tina reached out to Stine Schulz (CEO and founder of Learningbank). “Stine and I had a great dialogue. There was never really any doubt in my mind that we should go with Learningbank,” Tina explains.
The digital solution
The hygiene game
In the hygiene game, breaking news discloses that a giant bacteria monster has taken over a 7-Eleven store. The player now has to fight the monster one arm at a time – using their knowledge on hygiene.
The player is confronted with a lot of tasks along the way in a visual universe where you have to interact with the game, e.g by finding five errors in pest control, handling food-poisoned customers and how to use the self-monitoring folder.
The safety game
The security game places you in a monitoring centre and lets you click into scenarios where rules and safety are potentially broken when a red light flashes. Along the way, you have to complete tasks such as recognizing counterfeit notes, knowing which people may enter the back room and what age limits should be observed for buying e.g. tobacco and over-the-counter drugs.
Once you have solved a task, you get an accessory for your superhero uniform, and as a final twist, you lose the superhero uniform in the final task of interacting with an ongoing robbery, because in this situation, you should absolutely not play a hero. “We think these are two totally awesome games, so I would definitely recommend Learningbank to others in future,” says Tina.