To more and more customers, service is the most important part of their buying experience. Actually, service alone can determine whether a customer will return or not. And in a time where everyone can share their experiences – good as well as bad – on social media, one unsatisfied customer can quickly turn into many!
As the internet’s inspirational quotes say: “Good customer service costs less than bad customer service”. Therefore, it’s important that employees know how they can provide good service – and steer clear of the bad.